The story of ARC curves along the journey of two individuals: Dr. Saravanan Lakshmanan & Dr. Mahalakshmi Saravanan. From being batch-mates to becoming life-mates and now work-mates, they have all along shared a common dream: Excellence in Super Specialty Reproductive Medicine.
To achieve this, they cultivated complementary skills (Gynaecology & Anaesthesiology) and being first-generation doctors, they literally made their own careers. Even in their early days, they effectively handled high-risk pregnancies without any senior guidance.
The self-reliance was also the primary driver of innovation and leadership in their clinical practice which was also showcased through their early adoption of “cashless insurance” that made them prominent in the locality ( Perambur: a suburban area in the northern part of Chennai) where they first began their clinic (in the year 2000)
Despite having all the ingredients (charm, dedication, and real-time effectiveness) to deliver superior service, they still were like a David among Goliaths. They had a huge number of competitors (30-40 hospitals in the same locality) who were well-established. In 2008, they stood no chance to overtake even one of them. Yet a decade later, their institution: ARC International Fertility and Research Centre is a leader in Super Specialty Reproductive Medicine.
There is a popular saying that “Internet is a great leveler”. Dr Saravanan took a cue out of it (when all other marketing tactics yielded no gains). He utilized online channels (like website, YouTube, Facebook, Twitter and SEO) to promote their clinical practice and the results were far beyond expectations. Patients started coming in from their locality, other parts of the city and the biggest surprise: from many parts of the state (Tamil Nadu). In addition to this, they (Dr. Saravana and Dr. Mahalakshmi Saravanan) continue to enhance and upgrade their clinical skills by doing fellowship programs and attending various medical conferences.
Their clear-cut strategy caters to patients across socio-economic barriers. This combination has indeed catapulted their growth and expansion into a new location across:
Telemedicine centers (in partnership with Tata Communications) are planned to be set up across all the locations mentioned above. Apart from that, the feasibility to set up centers is being explored for the following locations:
ARC has treated over 50,000 couples in the last 5 years. In the future, they are planning to treat 30,000 couples per year. Though it looks highly ambitious, yet for an institution which has unprecedentedly grown in the last 20 months (by adding 1 Lakh sq. Feet and 150 beds), having done the highest number of laparoscopies/hysteroscopies (3000 per year) and IVF cycles (2500 per year) in India, improbable is definitely impossible.